Apeel's challenge wasn't just explaining their invisible technology, it was making people care about food waste. The campaign answered that with a clever premise: fake movie trailers where the only spoiler was that the fruit survives. By blending entertainment with education, the spots introduced Apeel's plant-based protective coating in a way that was memorable and surprisingly funny.

I worked on the visual effects and compositing that helped sell the worlds of each over-the-top scenario. My goal was never for the effects to stand out, but to blend into the story, making every parody feel authentic while keeping the focus on the campaign's playful concept. The result was a polished series of spots that generated more than 20 million impressions and nearly 60,000 clicks.