House of Atlas wanted to make shaving feel less like hygiene and more like answering the call of destiny. We went all in on dramatic reveals, deadpan humor, and action-movie gravitas. It's still one of my favorite projects because everyone involved committed to the absurd cinematic bravado and that's exactly what made it shine in my opinion.

As a fun bonus, I also created a Times Square cut that played on one of New York City's digital billboards. Pretty cool cut, very strange aspect ratio requirements.

Project Role Editor
Production Company Humanaut Productions