Developed by the creators of Athena Club, House of Atlas was created to redefine men's grooming by treating everyday routines with the confidence and craftsmanship usually reserved for luxury products. The launch campaign treated shaving like an epic rite of passage, celebrating unwavering ambition, cinematic bravado, and just enough self-awareness to make it hilarious.

As editor, I leaned into that exaggerated confidence. I focus heavily on the brand's gravitas language by balancing its pacing with dramatic reveals and deadpan humor to create a campaign that treated a morning shave like the opening scene of an action film. It's still one of my favorite projects because everyone involved committed to the bit and that's exactly what made it shine in my opinion.

As a fun bonus, I also created a Times Square cut that played on one of New York City's digital billboards. Pretty cool cut, very strange aspect ratio requirements.