Chosen Foods set out to launch its new line of avocado oil salad dressings while reinforcing its broader mission of replacing processed ingredients with simple, better-for-you alternatives. The challenge was creating a visually bold campaign that celebrated fresh ingredients with the same vibrancy as the product itself.

As the edit evolved, it became clear the project would be driven by motion graphics and compositing. I rebuilt the cuts in After Effects, seamlessly blending product photography, food cinematography, and graphic elements into a series of fluid, energetic transitions. The result was a fast-paced rhythm that I believe highlighted the brand's playful personality to life while keeping the focus on the food.