Juicy Juice wanted to stand apart in a crowded category by giving the brand a fresh voice for modern parents. This became a fun platform to showcase kids being kids, while also acknowledging what's actually important in life: playing outside, getting a little dirty, maybe enjoying a little juice.

As editor, I shaped the playful rhythm of the campaign, balancing humor and performance across multiple deliverables. Layered sound design helped reinforce the calm, nostalgic tone at the heart of the creative while maintaining the product’s message front and center. The campaign exceeded media expectations, generated more than 370 million impressions, and earned Gold at the 2025 ADDY® Awards.