For Father’s Day, House of Atlas melted down over ten thousand real Atlas razor blades and forged a handcrafted katana. And after that they actually put it up for sale. check out the actual $9,999 Atlas Katana here.

The production drew heavily from the samurai epics of Akira Kurosawa. Like the first campaign, the joke only works if it’s completely committed to it, and apparently the natural evolution of making a morning shave feel legendary was forging an actual sword.

Project Role Editor
Production Company Humanaut Productions